Deco Lighting
As the sole designer, I led the development of Deco Lighting’s visual identity and brand system across digital, print, and physical touchpoints., including website, marketing collateral, product photography, packaging, and trade show environments.
I would also lead and mentor a group of freelancers, for projects at larger scale,
My work focused on repositioning Deco Lighting as a modern, design-forward brand for the high-end architectural lighting market.
Services
Website Design,
Logos & Brand Identity,
Packaging,
Product Photography,
Video and Animation,
Digital and Print Assets
Company
Deco Lighting LLC
National Lighting Manufacturer
Website: GetDeco.com
Beyond creating the website and it's layout, I created the logos and visual identity of new brands like ARTEMIS and the Sigma Series, establishing the polished aesthetic we now use across all visual forms.
Email Newsletter
Designed email newsletters and templates for weekly email campaigns
Packaging
I designed packaging for premium architectural lines, focusing on clarity and consistency. High-end Artemis packaging elevates the brand with UV spot finishes and embossing.
Fliers
Designed flyers for marketing, trade shows, and distributor meetings, focusing on clear visual hierarchy.
Environmental Design
I supported Deco Lighting across multiple trade shows, including Las Vegas LightFair 2025, where we focused on promoting the Artemis Downlights.
I designed the display table layout, marketing print materials, and LED screen animations, creating a cohesive presentation that highlighted product differences and reinforced the brand experience.
Motion Design
