chronos
A new up-coming company, needs a brand identity to establish credibility and trust for an audience unfamiliar with the brand.
The new brand sells garments, equipment, and gear specialized for camping and outdoor recreational activities. The company mission, raises environmental awareness while committing to a sustainable form of production.
Products are produced with emphasis on quality and longevity.
Year
2022
Company
Chronos
(Concept)
Concept
"Chronos" is Greek for time — a nod to the patience and care required for lasting growth.
The logo draws from the natural geometry of tree rings, which mark each year of a tree’s life. This symbolizes the brand’s focus on longevity, environmental respect, and product durability
TV Spot - Logo Animation
In-store Experience
Chronos' design revolves around the natural colors already found in packaging, such as the brown from cardboard or wood.
Designs revolve around shapes and patterns commonly seen in nature. This is done to educate and inspire wonder.
In-store Experience
Chronos' design revolves around the natural colors already found in packaging, such as the brown from cardboard or wood.
Designs revolve around shapes and patterns commonly seen in nature. This is done to educate and inspire wonder.
Shopping Bag Series
In-store purchases are placed in recyclable bags featuring randomly assigned designs. Some customers may try to collect them all.
The front highlights the brand.
The back features a natural pattern and mentions where it appears in the wild. Curious minds might look it up.
The side includes a short poem explaining how nature evolved to create that pattern.
Chronos in the Wild
