
cpp
climbing

The University of Cal Poly Pomona is home to Bronco Peak, the tallest climbing wall in the CSU system. Here people learn how to use equipment, practice techniques, and meet other fellow climbers.
The club being more than a few years old, was overdue for a logo. Thus, a public competition was held for the best submitted logo design.
Services
Brand Identity
Logo Design
Illustration
Company
CPP Climbing
(Social Club)

Concept
When finishing a "lead climb", you place your safety rope between two quickdraws. You can then be safely lowered back to the ground.
Other people will see two quickdraws in symmetry.
Rock climbers see a sign of a completed achievement.
Official Club Shirts
Club Logo (Front)

Back Design

Merchandise
Style, font, and colors were considered in order to remain consistent with the University Athletic Department's current branding.







